Title:

The Breakfast Club

Type:

Morning Variety

Broadcast History:

Jun 23, 1933-Dec 27, 1968 Blue Network/ABC. 60m at 9:00am; six a week until 1946, then weekdays. Sustained until 1941, when Swift and Company bought a segment and became longtime sponsors. Kellogg took 15m, 1942-1945; Philco Radios 1945.

Host:

Don McNeill

Cast:

Many regulars over the years.

Great influence on the development of early-morning broadcasting establishing the morning as a prime source of network revenue. Combination of sentiment, human interests, music and song.

Source: On the Air - John Dunning