Title: Betty and Bob Type: Soap Opera Broadcast History: Oct 10, 1932-May 29, 1936 Blue Network. 15m, daily at 3:00, later at 4:00. General Mills Jun 1, 1936-May 27, 1938 CBS. 15m weekdays at 10:00am, then at 1:00 (1937-1938). General Mills May 30, 1938-Mar 15, 1940 NBC. 15m weekdays, most at 2:00. General Mills for Wheaties and Bisquick. Ca. 1940, transcribed syndication Cast: Bob Drake, Don Ameche, Les, Tremayne, Vinton Hayworth, Onslow Stevens, Spencer Bentley, Carl Frank, J Anthony Hughes, Van Heflin, Betty Elizabeth Reller, Beatrice Churchill, Alice Hill, Mercedes McCmabridge, Arlene Francis, May/Gardenia , Edith Davis First true network soap opera of the air, using melodrama at its core. Themes of love, hate, jealousy, misunderstanding, divorce, murder, betrayal. It influenced many of the soapies to follow. Source: On the Air - John Dunning